Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, formulated with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat.

• For blonde and silver hair
• At least 80 uses
• Jasmine & vanilla scent
• Great lather with no waxy residue
• Eliminates brassy tones
• pH: ~6
• Soap-free formula
• 3 x 350ml bottles saved
• 2750ml of water saved
• Cruelty Free & Vegan
• Climate Positive
• Home Compostable Packaging