Sustainability has been a part of BAGGU's mission since we started making reusable shopping bags back in 2007.

For much of BAGGU's history, our sustainability efforts focused on the elimination and minimization of waste in our operations and production processes. Sustainability can feel daunting and complex, and given our limited resources as a small company, prioritizing waste reduction felt like a natural focus — an extension of our mission to eliminate single use plastic bags.

Designing bags sustainably means designing them to last. We want every bag we make to live a long, productive life so we prioritize quality, ensuring our materials and construction hold up over time and age with character. We also do this by staying true to our creative vision at any given moment — we always want the things we make to feel timely and relevant, but we do our best to avoid chasing trends.